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Professional Summary

I’m a Senior UX/UI consultant with 15 years of experience working in the design industry, helping organisations to build better products.


Alongside this, I’ve also extensive knowledge in the world of innovation with a deep understanding of design-thinking frameworks, tools, and methodologies which has helped me to manage and coach teams to implement better ways to innovate internally.


I love talking about design and innovation at events and am a big believer in design doing, encouraging people to think differently and get stuck in.


For the last 8 years, I’ve run my own successful design consultancy, managing teams, and building great products.


If you need help with your next project, I’d love to hear from you.


  User Experience Design      UX Reseach      UI Design      Facilitation      Public Speaking     Mentoring      Interaction Design      Art Direction      Branding   

 Product Design      Mobile Design      Web Design      Strategy      Design Sprint   

 Design Thinking      Innovation      Lean UX      Agile      Double Diamond  

Work Experience


Director of Innovation  |  Co-founder

Pack empowers people to think differently, work better together, and achieve more – faster. I head up our innovation team and am responsible for leading the products and services we offer.

Key aspects of my role include:


  • Implementing design-thinking frameworks, tools and methodologies to help scaleups and corporates design better products, faster

  • Working with startups to take them from an MVP prototype to secure VC funding

  • Devising bespoke workshops and Design Sprints to help clients solve critical business  questions and challenges

  • Training teams in the Design Sprint framework

  • Speaking at events including Mind the Product, Sussex Innovation Centre and    UX Brighton


Podcast Co-host of Pack Unleashed

Pack Unleashed is the brainchild of designers and creative problem solvers John Griffin, Dominic Port, and Matt Pollitt the founders of Pack, and long-time design industry veterans who have worked on digital products for some of the biggest companies.

We delve deep into the world of product design, innovation, design thinking and more. Alongside sharing our knowledge and advice, we pick the brains of some of the key people in the industry to find out what makes them tick.


Notable guests have included: Erika Hall, Richard Banfield, John Zeratsky, Matt Hunter and Matt Millar.


Director of Design & UX  |  Co-founder

Wolfcub Digital created great digital experiences through strategic thinking and smart design.

Our approach reflected years of experience in design thinking, working with our clients to help them develop and grow by introducing new innovative ways of working. Formed by award-winning digital creatives John Griffin and myself, Wolfcub was born out of the desire to drive businesses forward through innovation.

As Director of Design & UX, my role was incredibly varied but key responsibilities included:


  • Leading user research, UX design, UI design and strategy - Devising a series of bespoke workshops that were rolled out across the business and tackled everything from product strategy to user journey mapping

  • Introducing Design Sprints into the business to help clients innovate faster and more efficiently

  • Managing the team, not only ensuring projects were delivered on budget and on time but also helped team members to achieve their development goals

  • Launching WolfTv, a roundtable show on all things product-related

We were fortunate enough to work with some great clients which included HSBC, ASOS, IHG, McCann, Diageo, Lloyds, Ian Fleming, Avios and Bupa. 


Freelance Senior UX / UI Digital Designer

Unbornecreation was a small boutique design agency, which focused on helping companies to improve the user experience and design of their products, whether that was physical or digital.


As a senior UX/UI designer, I was in charge of managing the overall user experience of the products I worked on, conducting user research, interviews, helping to map out the information architecture, user flows, road mapping, backlog as well as the design and development of the visual language.


I worked on everything from mobile and desktop applications, websites, online services, branding, animation, and print for clients such as Google, Cartoon Network and You Tube.


Freelance Senior Digital Designer

Brightwave Group is the leading agency for next-generation learning products and services. They create cutting-edge digital learning solutions focussed on specific performance requirements to enhance any organisation. 


As a Freelance Senior Designer, I worked closely with the wider creative team to help shape and design what each of the overall learning experiences looked like, so anything from how the user experience was mapped out, right through to its visual execution.


During my time there, I worked on projects for Canon, Sky, Channel 4, Lloyds Banking Group, KPMG, Tesco and Bupa.


Freelance Senior Interactive Designer

Toaster is an independent digital agency specialising in creativity, design and technology.

As a Freelance Interaction Designer, I worked closely with the creative team on the design, production and development of online banner advertising for clients such as Google and YouTube.


Freelance Senior Interactive Designer

Attic is a boutique learning agency which focuses on creating bespoke digital learning products and services.


As a Freelance Interaction Designer, I worked with their internal creative team on the design and production of a large digital award-winning learning course, for KPMG. 


Senior Print / Digital Designer

Foundation is a full-service marketing and design agency. They are well known for their down to earth approach and have helped some of the leading brands to deliver award-winning brand and marketing campaigns. 


As a Senior Designer, I worked with a small, yet dedicated team of creatives to lead projects for a wide and varied range of clients such as the Great Yorkshire Show, Best Western Hotels, ITV and BTCV. From initial concept to the finished article, my role was varied, designing everything from branding, print and animation, right through to web design and email campaigns.


Midweight Digital Designer

Riverdale Publishing was a leading exporter and manufacturer of greeting cards in the UK.


During my time working for them as a Midweight Designer I was involved with the design and publication of greeting cards, producing brochures as well as promotional posters and flyers for NEC events. Duties included working on both the retail and wholesale side of the company, distributing to Clintons, Birthdays and Marks & Spencer.


Freelance Interaction / Digital Designer

Early into my career, I worked in a freelance capacity, predominately with small businesses and start-ups helping them to shape their brands with anything from branding and print, right through to animation and web design.


2001-2004  •  BA Hons, Graphic & Communication Design, 2:1

Activities and Societies: Created and formed an internal design magazine collective in collaboration with students.

Exhibited at 'New Designers 2004' at the Design Business Centre, London. Successfully led to work placements at a number of prestigious organisations. Oxford Brookes University Degree undertaken in partnership with Berkshire School of Design, United Kingdom.

Oxford Brookes University


York College of Art & Design

A broad foundation in art, design and media. Modules were taken in drawing, painting, graphic design, illustration and film.

I subsequently specialised in Graphic Design which helped to form the basis for my creative portfolio to continue on with my BA Hons degree. 


York College of Art & Design




How to innovate faster with the help of the Karate Kid


The Art of Facing Disruption


The Power of Ideation


Using Design Thinking to Explore Big Data


An introduction to the Design Sprint


Design Thinking Fundamentals


The Art of Innovation


Lessons learnt against the ropes

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