Designing capability.
Enabling impact.
Supporting organisations to grow their design maturity and create experiences that truly matter.
I help teams and organisations design and deliver digital products that work for both people and and business.
With nearly two decades of experience in UX, UI, and design leadership, my focus today is on how design functions as a strategic capability: shaping decision-making, strengthening collaboration, and driving meaningful outcomes.
Most recently, I led and grew the design function at Ford Credit, helping to define the role of design, develop the team, and raise design maturity across the organisation.
I work in close partnership with teams to build alignment and lasting change. My approach centres on understanding what truly matters: the people, the purpose, and the potential, and using design to create clarity, momentum, and impact that lasts.
Trusted by leading clients and partners
From those I’ve had the
pleasure to work with
"I was consistently impressed by Dom's sharp analytical mind and his leadership capabilities in the four+ years I worked with him at Ford Credit.
Dom was instrumental in building the user research function at Ford Credit Europe from the ground up. His ability to define the team's vision and foster the talents of his researchers was remarkable.
Dom is an excellent leader and a strategic thinker who would be a significant asset to any organization. I recommend him without hesitation."
Joshua Palay, VP of Consumer Insights and Customer Experience | Ford Credit
